The blog, page 2
Field notes on deliverability, Klaviyo, SMS and retention for ecommerce brands. Star the ones you want to keep, or follow by RSS.
Articles, page 2
Fernando PortelaTipsActive Profiles Management: Suppression vs. Deletion Explained (unread)
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
- Fernando PortelaTips
No Thanks, I'd Rather Pay Full Price (unread)
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
- Fernando PortelaKlaviyo
Klaviyo: Email Advanced Segmentation Ideas and a Cheat Sheet (unread)
Learn advanced email segmentation techniques and grab a handy cheat sheet in Klaviyo
- Fernando PortelaSchema.org
How to use Schema.org or annotations on emails (unread)
Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.
- Fernando PortelaSMS
How to add a link that sends a text without third-party apps on iPhone and Android SMS (unread)
SMS URLs are hyperlinks that open messaging applications, automatically filling in both the phone numbers and a pre-defined message. Learn how to configure and utilize them effectively to enhance user engagement.
- Fernando PortelaDeliverability
The new Google inactive account policy and what happens with email marketing (unread)
Will this modification affect your deliverability? Possibly, indeed. However, you shouldn't be concerned if you're adhering to email deliverability best practices. Don't let it impact your deliverability.
- Fernando PortelaSoftware
Easy and clever way to extract email addresses from a messy Excel file or text list (unread)
Have you ever needed to retrieve email addresses from a text document, a website's source code, or a file?
- Fernando PortelaDeliverability
Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail (unread)
With Postmaster Tools you can track data on large volumes of emails sent and find data about your sending domain. You can view different dashboards to understand different details
- Fernando PortelaSecurity
How to hash an email list in CSV using one online tool and no Excel (unread)
Hashing an email is a cryptographic security method that transforms an email address into a random code using mathematical techniques. Hashing can be performed with either of three common hashing functions: MD5, SHA1, and SHA256.