The blog, page 3
Field notes on deliverability, Klaviyo, SMS and retention for ecommerce brands. Star the ones you want to keep, or follow by RSS.
Articles, page 3
Fernando PortelaEmailNavigating the Future: The Outlook of DTC, B2C, and B2B Email Marketing (unread)
Email marketing is still the highest ROI marketing channel for most industries and will remain one of the best-performing channels for an eCommerce brand.
- Fernando PortelaKlaviyo
Klaviyo Audit Checklist (unread)
Use this simple checklist to quickly audit a Klaviyo account to spot issues, potential opportunities, flow ideas, and how to grow an account’s performance over time.
- Fernando PortelaKlaviyo
What is a good email revenue per recipient (RPR) following Klaviyo benchmarks? (unread)
Understanding the revenue per recipient metric is key to finding the balance between email list health from a deliverability standpoint and driving aggressive revenues.
- Fernando PortelaAI
How to use Midjourney AI image generator to create images for your emails (unread)
If you want AI-generated images for your emails, blog posts, and social media shares — and who doesn't? — the gold standard is Midjourney and OpenAI's Dall-E 2.
- Fernando PortelaBFCM
BF/CM Segmentation Playbook (unread)
While we love segments all year round, the holiday season is an especially important time to take advantage of your customer’s data and send catered content at the right time.
- Fernando PortelaTypeform
How to Send and Sync Contacts From Typeform to a Klaviyo List (Step-by-Step Guide) (unread)
How to take advantage of Typeform contacts and automate the process in Klaviyo forms with Zapier?
- Fernando PortelaKlaviyo
How to Send and Sync Contacts From Google Forms to a Klaviyo List (Step-by-Step Guide) (unread)
How to take advantage of google form contacts and automate the process in Klaviyo forms with Zapier?