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From
Fernando Portela
To
Ecommerce brands doing 7 to 9 figures a year

Retention marketing for 7 to 9 figure ecommerce brands

Done-for-you Email and SMS for DTC and CPG brands. I plan, build and run the whole program myself, so repeat purchases, subscriptions and customer lifetime value keep climbing.

Fernando Portela

Ads help you get noticed. Retention marketing helps you grow.

Stop overspending on acquisition and start getting more from the customers you already paid for.

Lasting relationships, high retention and repeat business are what keep a brand profitable in the long run. That is the work I do.

Brands I have worked with

  • eJam
  • Society Brands
  • Privy
  • Emotive
  • Clarifion
  • BugMD
  • Cleanomic
  • Brandless
  • Sutera
  • Shameless Snacks

Book a call and get a custom strategy and audit

Every engagement starts the same way: I look at your account before we talk price.

  1. 1

    Audit

    I analyze your account, site, industry and competitors to show you where the revenue is.

  2. 2

    Action plan

    You get an execution plan that spells out how I will get you to your goals.

  3. 3

    Quote

    Detailed pricing and timelines, so you know exactly what it costs and when it ships.

Meet Fernando Portela

I am a results-driven Email and SMS marketing manager with a track record of data-driven strategies that grow DTC and CPG revenue, increase customer engagement and maximize lifetime value.

For the past seven years I have helped brands kickstart, optimize and scale their retention programs. Most recently I worked as an ecommerce marketing specialist and manager for two nine-figure agencies.

Tools I built along the way

You work with me directly. To do this work better, I built two tools with AI, and other teams can use them too.

Sendsitive

Live

Competitive Email and SMS intelligence

See when your competitors send, how often, and what they promote.

  • Automatic capture of competitor emails and texts
  • Send time and cadence patterns by hour and day
  • Alerts when a competitor changes cadence, offers or flows
Visit Sendsitive

Retentive

In beta

Retention marketing platform for Shopify and Klaviyo

Build on-brand emails, catch mistakes before they send and see what actually drives revenue.

  • AI email builder that publishes templates to Klaviyo
  • Pre-send checks for typos, broken links and expired codes
  • Growth, retention, flow and deliverability analytics
Visit Retentive

Latest from the blog

All articles
  • Fernando Portela

    How to resolve a sudden Gmail 550 5.7.1 (unread)

    Learn how to fix Gmail’s 550 5.7.1 error and stop your emails from being rejected. Discover what triggers it, what content to avoid, and how to restore your sender reputation with Google’s reconsideration form.

  • Fernando Portela

    The End of IP & Domain Reputation in Gmail Postmaster Tools (unread)

    Gmail quietly changed how deliverability will be measured. The removal of IP and domain reputation metrics from Gmail Postmaster Tools marks the end of an era for performance tracking.

  • Fernando Portela

    Gmail Deliverability Issues in September–October 2025? Try this (unread)

    If your emails keep landing in Gmail’s spam folder, Google’s new Sender Contact Form might help. It lets you request a review of your domain’s filtering status and possibly recover your inbox placement faster.

  • Fernando Portela

    How Email and SMS Marketing Work Like a Snowball: Small Tweaks, Massive Impact (unread)

    In digital marketing, growth rarely happens overnight. The brands that stand out don’t get there by luck, but by consistent refinement. Email and SMS marketing work exactly like a snowball rolling down a mountain: it starts small, but as it keeps moving and gathering momentum, it becomes an unstoppable force.

  • Fernando Portela

    iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025 (unread)

    Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.