Navigating the Future: The Outlook of DTC, B2C, and B2B Email Marketing
Email marketing is still the highest ROI marketing channel for most industries and will remain one of the best-performing channels for an eCommerce brand.
2
Posts
AI
How to use Midjourney AI image generator to create images for your emails
If you want AI-generated images for your emails, blog posts, and social media shares — and who doesn't? — the gold standard is Midjourney and OpenAI's Dall-E 2.
1
Posts
Apple
iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025
Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.
1
Posts
BFCM
BF/CM Segmentation Playbook
While we love segments all year round, the holiday season is an especially important time to take advantage of your customer’s data and send catered content at the right time.
1
Posts
Data
What is a good email revenue per recipient (RPR) following Klaviyo benchmarks?
Understanding the revenue per recipient metric is key to finding the balance between email list health from a deliverability standpoint and driving aggressive revenues.
3
Posts
Deliverability
Microsoft’s New Bulk Email Rules (2025): What You Need to Know and Do Now
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
The new Google inactive account policy and what happens with email marketing
Will this modification affect your deliverability? Possibly, indeed. However, you shouldn't be concerned if you're adhering to email deliverability best practices. Don't let it impact your deliverability.
Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail
With Postmaster Tools you can track data on large volumes of emails sent and find data about your sending domain. You can view different dashboards to understand different details
1
Posts
Navigating the Future: The Outlook of DTC, B2C, and B2B Email Marketing
Email marketing is still the highest ROI marketing channel for most industries and will remain one of the best-performing channels for an eCommerce brand.
1
Posts
Future
Navigating the Future: The Outlook of DTC, B2C, and B2B Email Marketing
Email marketing is still the highest ROI marketing channel for most industries and will remain one of the best-performing channels for an eCommerce brand.
1
Posts
Gmail
The new Google inactive account policy and what happens with email marketing
Will this modification affect your deliverability? Possibly, indeed. However, you shouldn't be concerned if you're adhering to email deliverability best practices. Don't let it impact your deliverability.
2
Posts
The new Google inactive account policy and what happens with email marketing
Will this modification affect your deliverability? Possibly, indeed. However, you shouldn't be concerned if you're adhering to email deliverability best practices. Don't let it impact your deliverability.
How to Send and Sync Contacts From Google Forms to a Klaviyo List (Step-by-Step Guide)
How to take advantage of google form contacts and automate the process in Klaviyo forms with Zapier?
1
Posts
Hotmail
Microsoft’s New Bulk Email Rules (2025): What You Need to Know and Do Now
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
5
Posts
Klaviyo
Klaviyo: Email Advanced Segmentation Ideas and a Cheat Sheet
Learn advanced email segmentation techniques and grab a handy cheat sheet in Klaviyo
Klaviyo Audit Checklist
Use this simple checklist to quickly audit a Klaviyo account to spot issues, potential opportunities, flow ideas, and how to grow an account’s performance over time.
What is a good email revenue per recipient (RPR) following Klaviyo benchmarks?
Understanding the revenue per recipient metric is key to finding the balance between email list health from a deliverability standpoint and driving aggressive revenues.
How to Send and Sync Contacts From Typeform to a Klaviyo List (Step-by-Step Guide)
How to take advantage of Typeform contacts and automate the process in Klaviyo forms with Zapier?
How to Send and Sync Contacts From Google Forms to a Klaviyo List (Step-by-Step Guide)
How to take advantage of google form contacts and automate the process in Klaviyo forms with Zapier?
1
Posts
List-Growth
No Thanks, I'd Rather Pay Full Price
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
1
Posts
MMS
Verizon Is Raising Carrier Fees for SMS & MMSs
Verizon is increasing SMS and MMS carrier fees on June 1. Businesses should review their messaging strategy to manage higher costs and maintain ROI.
1
Posts
Microsoft
Microsoft’s New Bulk Email Rules (2025): What You Need to Know and Do Now
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
2
Posts
News
iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025
Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.
Tariffs, Slowdowns & Uncertainty: What This Means for Ecommerce (and Your Email/SMS Strategy)
Tariffs and shipping chaos are hitting ecommerce hard. Smart brands are turning to email and SMS to retain customers, boost loyalty, and keep revenue flowing during uncertainty.
1
Posts
Outlook
Microsoft’s New Bulk Email Rules (2025): What You Need to Know and Do Now
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
1
Posts
Popups
No Thanks, I'd Rather Pay Full Price
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
1
Posts
RPR
What is a good email revenue per recipient (RPR) following Klaviyo benchmarks?
Understanding the revenue per recipient metric is key to finding the balance between email list health from a deliverability standpoint and driving aggressive revenues.
1
Posts
Recommendations
Active Profiles Management: Suppression vs. Deletion Explained
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
1
Posts
Reputation
Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail
With Postmaster Tools you can track data on large volumes of emails sent and find data about your sending domain. You can view different dashboards to understand different details
1
Posts
Revenue
What is a good email revenue per recipient (RPR) following Klaviyo benchmarks?
Understanding the revenue per recipient metric is key to finding the balance between email list health from a deliverability standpoint and driving aggressive revenues.
2
Posts
SMS
Verizon Is Raising Carrier Fees for SMS & MMSs
Verizon is increasing SMS and MMS carrier fees on June 1. Businesses should review their messaging strategy to manage higher costs and maintain ROI.
How to add a link that sends a text without third-party apps on iPhone and Android SMS
SMS URLs are hyperlinks that open messaging applications, automatically filling in both the phone numbers and a pre-defined message. Learn how to configure and utilize them effectively to enhance user engagement.
1
Posts
SaaS
How to hash an email list in CSV using one online tool and no Excel
Hashing an email is a cryptographic security method that transforms an email address into a random code using mathematical techniques. Hashing can be performed with either of three common hashing functions: MD5, SHA1, and SHA256.
1
Posts
Schema.org
How to use Schema.org or annotations on emails
Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.
1
Posts
Security
How to hash an email list in CSV using one online tool and no Excel
Hashing an email is a cryptographic security method that transforms an email address into a random code using mathematical techniques. Hashing can be performed with either of three common hashing functions: MD5, SHA1, and SHA256.
3
Posts
Software
Easy and clever way to extract email addresses from a messy Excel file or text list
Have you ever needed to retrieve email addresses from a text document, a website's source code, or a file?
How to hash an email list in CSV using one online tool and no Excel
Hashing an email is a cryptographic security method that transforms an email address into a random code using mathematical techniques. Hashing can be performed with either of three common hashing functions: MD5, SHA1, and SHA256.
Navigating the Future: The Outlook of DTC, B2C, and B2B Email Marketing
Email marketing is still the highest ROI marketing channel for most industries and will remain one of the best-performing channels for an eCommerce brand.
1
Posts
Tactics
No Thanks, I'd Rather Pay Full Price
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
3
Posts
Tips
Why Attribution Windows Are Misleading Your Campaign Reports (And How to Fix Them)
If your ESP or MSP uses long attribution windows, your email and SMS campaigns might show inflated revenue. Learn the best attribution window settings and how to change them for accurate campaign reporting.
Active Profiles Management: Suppression vs. Deletion Explained
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
No Thanks, I'd Rather Pay Full Price
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
3
Posts
Tools
Easy and clever way to extract email addresses from a messy Excel file or text list
Have you ever needed to retrieve email addresses from a text document, a website's source code, or a file?
Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail
With Postmaster Tools you can track data on large volumes of emails sent and find data about your sending domain. You can view different dashboards to understand different details
How to hash an email list in CSV using one online tool and no Excel
Hashing an email is a cryptographic security method that transforms an email address into a random code using mathematical techniques. Hashing can be performed with either of three common hashing functions: MD5, SHA1, and SHA256.
1
Posts
Typeform
How to Send and Sync Contacts From Typeform to a Klaviyo List (Step-by-Step Guide)
How to take advantage of Typeform contacts and automate the process in Klaviyo forms with Zapier?
1
Posts
Updates
iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025
Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.
1
Posts
World
Tariffs, Slowdowns & Uncertainty: What This Means for Ecommerce (and Your Email/SMS Strategy)
Tariffs and shipping chaos are hitting ecommerce hard. Smart brands are turning to email and SMS to retain customers, boost loyalty, and keep revenue flowing during uncertainty.
1
Posts
iOS
iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025
Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.