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Tariffs, Slowdowns & Uncertainty: What This Means for Ecommerce (and Your Email/SMS Strategy)

Tariffs, Slowdowns & Uncertainty: What This Means for Ecommerce (and Your Email/SMS Strategy)

Tariffs and shipping chaos are hitting ecommerce hard. Smart brands are turning to email and SMS to retain customers, boost loyalty, and keep revenue flowing during uncertainty.

Active Profiles Management: Suppression vs. Deletion Explained

Active Profiles Management: Suppression vs. Deletion Explained

Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.

No Thanks, I'd Rather Pay Full Price

No Thanks, I'd Rather Pay Full Price

Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.

Klaviyo: Email Advanced Segmentation Ideas and a Cheat Sheet

Klaviyo: Email Advanced Segmentation Ideas and a Cheat Sheet

Learn advanced email segmentation techniques and grab a handy cheat sheet in Klaviyo

How to use Schema.org or annotations on emails

How to use Schema.org or annotations on emails

Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.

How to add a link that sends a text without third-party apps on iPhone and Android SMS

How to add a link that sends a text without third-party apps on iPhone and Android SMS

SMS URLs are hyperlinks that open messaging applications, automatically filling in both the phone numbers and a pre-defined message. Learn how to configure and utilize them effectively to enhance user engagement.

The new Google inactive account policy and what happens with email marketing

The new Google inactive account policy and what happens with email marketing

Will this modification affect your deliverability? Possibly, indeed. However, you shouldn't be concerned if you're adhering to email deliverability best practices. Don't let it impact your deliverability.

Easy and clever way to extract email addresses from a messy Excel file or text list

Easy and clever way to extract email addresses from a messy Excel file or text list

Have you ever needed to retrieve email addresses from a text document, a website's source code, or a file?

Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail

Email postmaster tools Google, Verizon (Yahoo), Microsoft and Apple iCloud Mail

With Postmaster Tools you can track data on large volumes of emails sent and find data about your sending domain. You can view different dashboards to understand different details