iOS 18.5 Update: What It Means for Email & SMS Marketing in 2025
Learn how Apple’s iOS 18.5 update impacts email and SMS marketing, from Mail AI summaries and inbox tabs to RCS messaging and privacy rules. Actionable tips for marketers.
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Why Attribution Windows Are Misleading Your Campaign Reports (And How to Fix Them)
If your ESP or MSP uses long attribution windows, your email and SMS campaigns might show inflated revenue. Learn the best attribution window settings and how to change them for accurate campaign reporting.
Microsoft’s New Bulk Email Rules (2025): What You Need to Know and Do Now
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
Verizon Is Raising Carrier Fees for SMS & MMSs
Verizon is increasing SMS and MMS carrier fees on June 1. Businesses should review their messaging strategy to manage higher costs and maintain ROI.
Tariffs, Slowdowns & Uncertainty: What This Means for Ecommerce (and Your Email/SMS Strategy)
Tariffs and shipping chaos are hitting ecommerce hard. Smart brands are turning to email and SMS to retain customers, boost loyalty, and keep revenue flowing during uncertainty.
Active Profiles Management: Suppression vs. Deletion Explained
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
No Thanks, I'd Rather Pay Full Price
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
Klaviyo: Email Advanced Segmentation Ideas and a Cheat Sheet
Learn advanced email segmentation techniques and grab a handy cheat sheet in Klaviyo
How to use Schema.org or annotations on emails
Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.
