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If your ESP or MSP uses long attribution windows, your email and SMS campaigns might show inflated revenue. Learn the best attribution window settings and how to change them for accurate campaign reporting.
Starting May 2025, Microsoft is enforcing new bulk email rules for senders reaching 5,000+ users daily. You’ll need SPF, DKIM, and DMARC, clear unsubscribe options, valid sender addresses, and low spam complaint rates.
Verizon is increasing SMS and MMS carrier fees on June 1. Businesses should review their messaging strategy to manage higher costs and maintain ROI.
Tariffs and shipping chaos are hitting ecommerce hard. Smart brands are turning to email and SMS to retain customers, boost loyalty, and keep revenue flowing during uncertainty.
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.
Learn advanced email segmentation techniques and grab a handy cheat sheet in Klaviyo
Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.
SMS URLs are hyperlinks that open messaging applications, automatically filling in both the phone numbers and a pre-defined message. Learn how to configure and utilize them effectively to enhance user engagement.
