Topic
Tips
Short, practical tactics you can apply to your Email and SMS program this week.
Articles about Tips
Fernando PortelaGmailGmail Deliverability Issues in September–October 2025? Try this (unread)
If your emails keep landing in Gmail’s spam folder, Google’s new Sender Contact Form might help. It lets you request a review of your domain’s filtering status and possibly recover your inbox placement faster.
- Fernando Portela
Why Attribution Windows Are Misleading Your Campaign Reports (And How to Fix Them) (unread)
If your ESP or MSP uses long attribution windows, your email and SMS campaigns might show inflated revenue. Learn the best attribution window settings and how to change them for accurate campaign reporting.
- Fernando PortelaRecommendations
Active Profiles Management: Suppression vs. Deletion Explained (unread)
Effectively managing your subscriber list is essential for a strong email strategy. Here’s a quick guide to help you decide between suppressing or deleting profiles for optimal results.
- Fernando PortelaTactics
No Thanks, I'd Rather Pay Full Price (unread)
Brands use clever email opt-in tactics, offering discounts and framing choices to subtly encourage sign-ups, blending psychology and creativity for effective engagement.